First-Time Buyer And College Student Purchase Assistance Programs

Are you a college student or someone who's shopping for a car for the first time? If so, our Covert Ford dealership in Austin, TX, has incredible news: We've just expanded and streamlined our Ford First-Time Car Buyer and College Student Programs to offer even better lease and loan assistance! Visit us today for bonus-cash incentives and more on Ford vehicles you love.

Explore Our 2 Outstanding Programs in Austin, TX

We've offered first-time buyer and college student assistance before, but these new plans are bigger and better than ever.

First-Time Buyer Program Details

If you've never bought or financed a vehicle before, our Ford First-Time Buyer Program is an incredible way to save, even when you have limited credit history! We've recently adjusted this offer's requirements to make acquiring assistance even more accessible to drivers, including lowering the minimum down payment. This year, the Covert Ford First-Time Buyer program is offering these terms:

$750 minimum down payment¹
Potentially lower-than-average APRs
Flexible terms up to 84 months¹
Up to $750 bonus cash on new Ford vehicles¹
Loan approvals up to $50,000¹

We've also doubled the number of eligible Ford models you can select from for our Ford First-Time Buyer Program, so you can take the wheel of the new (or new-to-you) vehicle you truly want.

College Student Program Details

Any Austin drivers who are currently enrolled at a college, university, or trade school or have confirmed alumni status (within two years of graduating) could qualify for our College Student Program, a newly revamped incentive that helps you unlock even more savings when you lease or finance new Ford vehicles. Here's how the program works: Simply present evidence of your college, university, or trade school affiliation via your ID.me account, select an eligible new Ford model to lease or purchase, and receive a cash bonus!

Lease or Finance for Less at Covert Ford Today

Our top priority is helping ensure that as many drivers have access to reliable transportation as we can. If you'd like to learn more about our First-Time Buyer Program or College Student Recognition opportunities, please contact us online or over the phone. You can also visit our dealership in Austin, TX, to discuss incentive details and explore our inventory in person.

¹Offer available at the time of writing. Incentives are subject to change without notice and are intended for informational purposes only. Contact our dealership for more details.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.