In 1909, Frank M. Covert, Sr., a real estate and insurance businessman opened the first automobile dealership in Central Texas. Three years later, his son, Clarence Covert, Sr., joined him to form the Austin Buick Sales Company, which became the foundation for Covert Buick, Inc., the oldest Buick dealership in Texas today.

Frank M. Covert Sr. was succeeded in the business by his two sons, Frank Covert Jr. and Clarence Covert Sr. Frank Covert, Jr. had one son, Dr. Frank M. Covert III, who chose not to join the family business and instead became a surgeon. He is now retired from the practice of medicine and resides in Austin. Clarence Covert, Sr. had three sons, Dan Covert, Clarence Covert, Jr. and George H. Covert, all of whom became active in the business between 1936 and 1981 as third-generation owners.

The Central Texas dealerships are currently operated by a fourth generation of Coverts - Rox, Duke and Danay Covert, all being the sons of Dan Covert. Presently, Jennie Covert Stewart, Anne Covert Estes, Courtney Covert Elliott, Kacy Covert Tolleson, Kimberley Covert Robinson, Kenny Covert, Chance Covert and Corey Covert have joined in the operation of the dealerships, representing the fifth generation of Coverts.